With media planned for Digital, TV, radio, and OOH, the brand showcases its attributes with pieces that connect the world of sports to the platform's fluid and technological experience. The creative concept evokes the agility and protagonism that have made the Real Madrid striker a global icon — both on and off the field.
Named the 'Best Player' in the World in 2024 by FIFA, winning the Ballon d'Or one day before shining in the Club World Cup final, Vini Jr. is in one of the best moments of his career: With Real Madrid once again in the final stretch of the European season, Vini Jr. has been a key player in the club's Champions League campaign. In Brazil, the striker has just released the documentary "Baila Vini", with never-before-seen footage of his personal life and professional career.
The choice of Vini Jr. as the face of the campaign reflects not only his technical performance, but also his representation as a figure of positive influence.
“Vini Jr. authentically embodies the spirit of Betnacional: speed, impact and connection with the public. It is an honor to have him by our side in this new moment for the brand, in a sector that is experiencing an important cycle of maturation and expansion in Brazil,” highlights João Studart, CEO of Flutter Brazil.
With a consolidated national presence and licensed by the Federal Government to operate in the country, Betnacional reinforces its leading role in the market with campaigns that combine sports performance, Brazilian culture and social responsibility — now under the auspices of Flutter Brazil, a recently launched group that marks a new phase for the iGaming sector in Brazil.
Betnacional is a sports betting platform that is part of Flutter Brazil, a BetTech created after the merger between the international giant Flutter and the NSX Brasil system and holder of a definitive license to operate fixed-odds bets in the country.
Following the concept of “Brazilians’ bet”, Betnacional reinforces its commitment to national culture by sponsoring major programs and events in the country, such as Big Brother Brasil 2025, Rio Open, Lollapalloza, Tourê Raiz Lauana Prado, Carnaval de Salvador, among others.
The company also has renowned ambassadors, such as the player Vini Jr., the singer Thiaguinho and the journalist Galvão Bueno. With a strong presence in sports and stadiums, with advertising in several championships through BRAX, the brand is also an official sponsor of Futebol 2025, on Rede Globo, and master sponsor of Sport Club do Recife.
Source: GMB
