Strong on the African continent and already consolidated in countries such as Nigeria and Ghana, the company recently launched SportyTV in South Africa.
The company intends to take advantage of not only the channel's broadcasting rights, but also its reach on social media — Nosso Futebol currently has more than 500 thousand followers on digital platforms.
Since last week, the rebranding of the partnership has already started to appear: posts on Nosso Futebol's Instagram are now identified as being offered by SportyBet.
“The acquisition of Nosso Futebol by Sporty Group demonstrates our mission to the ion for football by producing products that bring fans closer to the games they love,” said Elias Gallego, VP of Business Development and Media Marketing at Sporty Group.
“Brazil is home to a rapidly growing sports ecosystem, and we see significant opportunities to enhance the viewing experience and develop a larger audience,” he added.
Founded by Bruno Rocha, Nosso Futebol has stood out in recent years by offering an alternative way to access games that are less widely broadcast in the mainstream media, such as Bundesliga matches, regional women’s football championships and, most notably, the Série C of the Brazilian Championship.
“I couldn’t be more proud of what the Nosso Futebol team has achieved so far, but I’ve always believed that for the channel to truly thrive, it needed to be part of a larger ecosystem,” said Bruno Rocha. “From the first conversation with the Sporty Group team, I knew they would be the ideal people to lead Nosso Futebol’s next chapter.”
Sporty Group expects to keep Nosso Futebol operating as a national channel dedicated to sports, but with new and improved content offerings. Plans include digital initiatives, greater integration between media and betting, as well as new distribution formats aimed at the Brazilian public.
The purchase, announced this Monday (19), is another move by SportyBet to consolidate its brand in Brazil, taking advantage of the growth of the sports betting sector and the demand for segmented and multiplatform broadcasts.
Source: GMB
