The collaboration gives Optimove clients the power of beBettor’s customer wealth scores to enhance segmentation and deliver more relevant, personalized campaigns.
beBettor chose to partner with Optimove because of its Positionless Marketing Platform that frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently.
Optimove’s Positionless Marketing Platform provides three transformative powers:
* Data Power - lets anyone immediately discover customer insights for precise targeting and hyper-personalization — without waiting for engineers.
Creative Power - lets anyone instantly create channel-ready assets like copy and visuals — without waiting for creatives.
Optimization Power - lets anyone run campaigns that optimize themselves through automated journeys and testing — without waiting for analysts.
Both companies have a highly-engaged and growing client base, and a deep, shared ion for bringing ever greater power to marketers.
By unlocking new layers of insight into player wealth, marketers using Optimove’s platform have the potential to create more intelligent engagement strategies.
The Optimove Positionless Marketing platform includes AI-powered solution that empowers marketers to scale the creation, management, and optimization of personalized content across every channel, plus the following:
* Optimove Orchestrate – the industry standard-setting orchestration and decisioning engine, providing a Single Marketing View of all campaigns across channels and vendors
* Opti-X – the personalization engine that delivers tailored digital experiences at scale
* Adact.me – the AI-orchestrated gamification solution enhancing engagement and retention
Ultimately this will allow marketers to drive stronger performance across all lifecycle marketing and CRM activity.
beBettor’s player wealth scores rank individuals on a scale from 1 to 10 based on GB wealth brackets, enabling brands to understand the financial profile of their players instantly. A score of 10 means the player is in the top 10% bracket within the UK, while a score of 1 means they are in the bottom 10% percent.
From high-value cohorts to untapped segments, Optimove clients will have the opportunity to take an even more informed, data-led approach to personalisation.
David Black, Chief Growth Officer at beBettor, said: “It is brilliant to be starting out on this partnership journey with Optimove, a recognised leader in next-generation, data-driven CRM. This has the potential to put the power of player wealth scores into the hands of some of the smartest marketers in the UK, enabling them to unlock richer segmentation and more meaningful personalisation.”
Adi Dagan, Senior Director of Partnerships at Optimove, commented: “beBettor is a best-of-breed in wealth scores. With this partnership we can now offer our clients the ability to discover their players’ wealth and wagering capacity.”
“This new collaboration allows our existing and prospective clients to create stronger segmentations and deliver more personalised CRM experiences.”
Optimove, the leader in Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers.
Optimove is recognized as the Visionary Leader in Gartner’s Magic Quadrant for Multichannel Marketing Hubs. Being a visionary leader is a hallmark of Optimove. It was the first CRM Marketing Platform to natively embed AI with the ability to predict customer migrations between lifecycle stages in 2012.??
Today, its comprehensive AI-powered suite is at the leading edge of empowering marketers to optimize workflows from Insight to Creation and through Orchestration.??Optimove provides industry-specific and use-case solutions for leading consumer brands globally.
Source: GMB
