"This recognition holds a very special meaning for everyone who is part of Esportes da Sorte, as it reinforces that our work is being noticed, valued, and, above all, ed by the people of Pernambuco. For us, this has even greater significance, as we are a genuinely Pernambuco-based company," said Sofia Aldin, CMO of Esportes da Sorte.
"Winning this award is a great honor. It's also fuel for us to keep working with even more dedication, innovation, and commitment. We thank the public for ing us, Jornal do Commercio for the initiative, and all our partners, collaborators, and ambassadors who help build this successful journey of Esportes da Sorte every day."
The brand has specific strategies when it comes to reinventing itself. Even with many competitors, Esportes da Sorte manages to innovate its product, delivering quality, entertainment, and safety to its consumers.
In 2024, the company managed to sponsor the biggest show on Brazilian television, Big Brother Brasil, which breaks audience records every year. In addition, it also sponsors major Brazilian football teams such as Corinthians, Náutico, Ceará, and Ferroviária.
Campaign and commitment
Increasingly strong in the Pernambuco market, Esportes da Sorte was also the main sponsor of Carnival 2025, participating in over 100 street parties (blocos). Moreover, it was the sponsor of Galo da Madrugada, the largest carnival block in the world.
"We believe that this recognition is a direct result of our strategy of continuous growth, proximity to the public, and our investment in projects that truly make an impact. Esportes da Sorte is experiencing a phase of solid and consistent expansion, always with our feet on the ground but with our sights set on major moves. We seek to connect with actions that make sense for our audience and align with our purpose of offering responsible, accessible, and relevant entertainment," said Aldin.
"We have been heavily investing in sponsorships that consolidate our brand both locally and nationally. In football, we are present alongside traditional clubs in the Brazilian scene. We stand by our s wherever they are. Furthermore, we aim to be present at large-scale cultural events such as Carnival, which is a popular expression of enormous representativeness and emotional connection with people."
Safe and transparent experience
Esportes da Sorte, one of the most well-known companies in Brazil, also bets on a secure and transparent relationship with its customers.
"At Esportes da Sorte, we believe betting should be a healthy and safe form of entertainment. Since the beginning of our operations, we have taken a proactive stance in favor of industry regulation, understanding its importance both for strengthening the market and for protecting bettors," said the executive.
"We were one of the pioneering companies in discussions about regulation in Brazil, reinforcing the need for clear and effective rules to ensure more security, transparency, and responsibility. Even before a formal requirement by CONAR, we already used responsible gambling messages and disclaimers in our campaigns, demonstrating our commitment to ethical and conscious practices."
"We are also partners of EBAC (Brazilian Company for Compulsive Gamblers) and Compulsafe, reinforcing our dedication to prevention, education, and for initiatives that promote the conscious use of betting platforms. At Esportes da Sorte, we continue to invest in technology, information, and social responsibility to provide an increasingly secure, balanced, and transparent environment for everyone," Aldin added.
Consumer appreciation
"To our bettors and everyone who follows and trusts the Esportes da Sorte platform, our sincerest thank you. This recognition was only possible because of you, who are part of our story and our growth journey. It is for each of you that we work every day to offer a safe, modern, reliable platform—above all, designed to provide a fun, enjoyable, and responsible entertainment experience."
"Our commitment goes beyond the game. We want to be by the 's side at all times: in the excitement of a final, at a big celebration, or alongside their favorite influencer. But we also want to be present with information, guidance, and respect, promoting responsible gaming and healthy, conscious use of our platform," concluded Sofia.
Source: GMB
