Last year, Faro used his program on Record TV to promote Reals, increasing the brand's visibility among the Brazilian public. Now, his communication strategy will be reinforced on social media, where the presenter has an audience of more than 30 million followers.
The focus will be on promoting responsible gaming, highlighting betting as a form of entertainment and not as an alternative to getting rich quickly — a practice prohibited by the regulations that govern the sector.
“Betting responsibly is essential to ensure that this market grows in a healthy and safe way for everyone,” says Rodrigo Faro. “It is a pleasure to continue as an ambassador for Reals and help educate the public about the risks and real possibilities of sports betting.”
Reals highlights that the partnership with Faro has been essential to expanding its customer base in Brazil. In addition to working with the presenter, the company has invested heavily in sports sponsorships, including traditional clubs such as Milan, from Italy, and Brazilian teams such as Coritiba and Amazonas. These investments, according to the company, contributed to significant growth in the number of active s on its platforms.
The contract renewal also signals the entry into a new phase of the betting market in Brazil, marked by stricter regulation and a greater commitment to social responsibility on the part of operators. With this, Faro assumes an important role in communicating this new moment, helping to build a more transparent and conscious image of the sector.
With the combination of the presenter's massive reach and Reals' actions, the expectation is to further consolidate the brand's presence in the Brazilian market, while strengthening the message of responsible gaming to an increasingly wider audience.
Reals operates within the new sector regulations, in compliance with federal legislation implemented in 2025, reinforcing its commitment to best market practices. The company is committed to a sustainable growth model based on innovation, strategic partnerships and sports engagement.
Source: GMB
